|
Consumer Research
- Usage & Attitude
- Brand Health Tracking
- Customer Segmentation
- Brand Image
- Concept/ Product/ Pack/ Name testing
- Price Evaluation
- Advertising Efficiency
- Customer Satisfaction
- Consumer Behavior |
Lateral Research
- New Markets Search
- New Products Creation
- New Communication Channels Identification
- New Ideas Generation |
|
Trade/ retail research
- Retail Census
- Price & Distribution Check
- Analysis of distribution channels
- POSM Presence
- Out-of-stock Tracking
- Standards of Merchandising Evaluation
- Tracking of Promo Activities
|
Markets expertise
Desk Research, including:
- Market Overview
(production, consumption,export/ import, investments etc)
- Market and Industry Trends
- Main Players Evaluation
- Opportunities for New Players
- Analysis of Competitor’s Marketing Activities
(incl. comprehensive advertising content analysis) |
